Technological advancement is on the rise. 2018 shows no sign of backing down when it comes to innovation. UX web designers have to work on keeping their work competitive. There are many factors to consider with your designs and you might not know where to start.
Here is a short list of 5 UX web design trends to make a powerful site
Users are focusing more on content. Choose a font that is big and bold. Use simple statements about the product or service on the homepage. Let the user know the “meat and potatoes” of the site from this statement. Keep your type clean and clear. Users like crisp, informative statements. Stay prideful but avoid over-exaggeration. Don’t claim to be the greatest but assert that you’re great.
Don’t Waste Time
If you want to lose users, have them jump through hoops to find where they’re looking for. Microsoft did a study about the human intention span. They discovered that it went from 12 seconds in 2002 to 8 seconds in 2013. Imagine what it is now. Now, are your designs accommodating the fact that you have less than 8 seconds to keep your user engaged? Focusing on ways to save your users time will be to your benefit.
Keep it Short
Just to piggy-back off the last point, think about the length of your content. Remember in high school when you had to make PowerPoint presentations? Remember how your teacher said not to clutter any slide with too much information? The same thing applies. Most users will scroll ahead to see what they’re in for. If they see a George Martin novel headed their way, they’re going to backspace. Keep your content short and sweet. Break up longer topics if you need to. Here some more reasons to keep your content short and sweet.
Less is More
Doesn’t everyone love websites filled with nonsense right? Of course not: people will backspace quicker than the George Martin article above. Use white or negative space to bring attention to your content. You want a crisp and clean look. Having 20 sidebars isn’t going to enhance the user experience. The only place you want your reader’s eyes is on your content. Obviously, keep the necessary things but overall, keep it simple and clean.
Think About the Children
Well, not unless you’re website is geared to them. For everything else, consider the adults and the parents of the adults. Different age groups respond to content differently. Ask yourself if Mrs Jenkins down the road or your mum could navigate your site. The generation before us is becoming a bit more tech savvy but they are still struggling. Not saying you have to adhere to that, but it’s a consideration. The reverse can also be true. Think about the upcoming generation. What are their needs for the best user experience? Being mindful of these can be profitable.
That’s it. I’m keeping it short. Hope it was helpful.