5 UX Web Design Trends to Make a Powerful Site

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Technological advancement is on the rise. 2018 shows no sign of backing down when it comes to innovation. UX web designers have to work on keeping their work competitive. There are many factors to consider with your designs and you might not know where to start.

Here is a short list of 5  UX web design trends to make a powerful site

Font Choice

Users are focusing more on content. Choose a font that is big and bold. Use simple statements about the product or service on the homepage. Let the user know the “meat and potatoes” of the site from this statement. Keep your type clean and clear. Users like crisp, informative statements. Stay prideful but avoid over-exaggeration. Don’t claim to be the greatest but assert that you’re great.

Don’t Waste Time

If you want to lose users, have them jump through hoops to find where they’re looking for. Microsoft did a study about the human intention span. They discovered that it went from 12 seconds in 2002 to 8 seconds in 2013. Imagine what it is now. Now, are your designs accommodating the fact that you have less than 8 seconds to keep your user engaged? Focusing on ways to save your users time will be to your benefit.

Keep it Short

Just to piggy-back off the last point, think about the length of your content. Remember in high school when you had to make PowerPoint presentations? Remember how your teacher said not to clutter any slide with too much information? The same thing applies. Most users will scroll ahead to see what they’re in for. If they see a George Martin novel headed their way, they’re going to backspace. Keep your content short and sweet. Break up longer topics if you need to.  Here some more reasons to keep your content short and sweet.

Less is More

Doesn’t everyone love websites filled with nonsense right? Of course not: people will backspace quicker than the George Martin article above. Use white or negative space to bring attention to your content. You want a crisp and clean look. Having 20 sidebars isn’t going to enhance the user experience. The only place you want your reader’s eyes is on your content. Obviously, keep the necessary things but overall, keep it simple and clean.

Think About the Children

Well, not unless you’re website is geared to them. For everything else, consider the adults and the parents of the adults. Different age groups respond to content differently. Ask yourself if Mrs Jenkins down the road or your mum could navigate your site. The generation before us is becoming a bit more tech savvy but they are still struggling. Not saying you have to adhere to that, but it’s a consideration. The reverse can also be true. Think about the upcoming generation. What are their needs for the best user experience? Being mindful of these can be profitable.

That’s it. I’m keeping it short. Hope it was helpful.

Online Marketing Mistakes You Need to Avoid

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The internet has changed the way we market to customers and in many ways that has leveled the playing field.  Solopreneurs can effectively compete against big marketing agencies by using digital marketing.  But, both experienced and newbie marketers sometimes get things wrong and it can end up costing you revenue.  Here are some online marketing mistakes you need to avoid if you want your campaigns to be successful.

Promotions instead of solving problems

Users are inundated with ads all day long, they come as spam emails and they are on every page we browse on the internet.  That means they don’t need to see yet more content where you are beating your own drum.  Your message will get lost in a crowd of messages that are exactly alike.  Don’t tell people how wonderful your products and services are rather show them how you can solve their problems.

Use multiple platforms to get your message across

This is a mistake many people make, and it can kill your revenue overnight.  What happens if your add accounts are disabled or Google changes the algorithm yet again?  Your traffic and with it your revenue is gone in an instant.  The current situation with the GDPR is a prime example, business that relied on email marketing are struggling to maintain their audiences and stay compliant.  Which brings us to the next mistake.

Ignoring a marketing channel

An example of this is when businesses rely heavily on paid traffic from ads while ignoring any effort to do SEO to their site that will bring them organic traffic.  Another is not understanding Snapchat or Instagram so you don’t use the platforms for your business.  While leveraging channels with a high ROI is great don’t ignore the ones that may take a bit more nurturing.

Not assigning numbers to your goals

You need measurable goals for your campaign.  Do you want to increase revenue by 30% or do you want to add 1,000 subscribers to your email list.  Everybody wants more business, you need to define exactly what that means to you and how you’re going to get there.

Understanding the data

If you want to know which marketing channels are working then you need to understand where your traffic is coming from.  Google Analytics can help you do that, it will the different channels like social media, direct and paid traffic.  You also want to know how that traffic is converting and where everything can be improved.  Make sure you have Google Analytics installed along with heat mapping software, this will show where your visitors are coming from and what they do once they hit your site.

Don’t have a hit or miss strategy, you need to know how to fix mistakes and make improvements to your site so it gives you the best revenue possible.